sabre pet food
brand identity & marketing
Sabre, a premium raw pet-food company, approached Hubble seeking a full brand refresh to better convey their natural, high-quality product line. They wanted to modernise their identity, elevate shelf appeal, and communicate the health benefits of a raw alternative to traditional pet food.
“We love Hubble and the work they have done on our brand…”
— annonymous, Sabre
The complete rebrand
Visual Identity & Packaging – Clean, contemporary design with bold typography and earthy tones to highlight freshness and quality.
Brand Guidelines – A flexible system for consistent use across marketing channels.
Market Positioning – A new look and feel that differentiates Sabre as the go-to raw alternative pet-food brand.
