INDUSTRIES & EXPERTISE
Graphic design for children's product brands that parents trust and children love
In a market driven by parent instinct and child appeal, your brand needs to work on both levels at once.
Children's products live or die by trust.
Parents are making fast, emotionally-driven decisions - often scrolling at midnight, comparing options in a supermarket aisle, or asking a parent group for recommendations. If your brand doesn't instantly communicate safety, quality, and personality, you've lost them before they've even read a word. And that's before you factor in the child who has to actually want it. Getting both right takes more than a bright colour palette; it takes considered, strategic design.
That's where we come in.
A product design agency that understands your world.
At Hubble, we work with founder-led children's product businesses to create brands that stop the scroll, build confidence, and turn first-time buyers into loyal advocates. Whether you're launching a new product, scaling an existing brand, or getting ready for a major retail opportunity, we'll help you show up in a way that parents trust and children connect with.
We can help with:
Brand strategy
Defining your positioning, tone of voice, and how to communicate the right message to parents without losing the magic for children.
Website design
Clean, conversion-focused sites that build trust, answer the right questions, and make it easy to buy.
Brand identity
Logo, colour, typography, and the visual building blocks that make your brand instantly recognisable on any shelf or screen.
Amazon graphics & marketplace assets
Optimised imagery and infographics that perform where parents are actually shopping.
Packaging design
The moment of truth on the shelf; we design packaging that stands out, communicates quickly, and feels right in parents' hands.
Marketing materials
Social media templates, pitch design, retail presentation design and email marketing that nurture your audience and turn browsers into repeat buyers.
Meet Zeepy: a children's sleep tech product brand
Zeepy came to us with a brilliant product: a four-phase sleep trainer clock and bedtime app created by the founder of Trunki, and needed a brand that matched the warmth and intelligence behind it. We helped bring Kip the Kitty to life outside of her AI-generated beginnings, illustrated by a human hand to create a brand that feels trusted by parents and genuinely loved by children.
Meet Whizzer - an award-winning children's travel product we've worked with
Whizzer is a multi-award-winning portable toilet for kids and adults, as seen on BBC Dragons' Den. We worked with founder Zoë to make sure the brand communicated the product's cleverness and practicality - without losing the playfulness that was important for the brand’s personality.
Meet Modern Cloth Nappies - a sustainable baby brand
Modern Cloth Nappies is a multiple award-winning reusable nappy brand designed by mums, for babies. We worked with founder Stephanie, plus to develop design that reflects the brand's core values - sustainability, simplicity, and genuine care - helping build a community of loyal advocates alongside a growing product range.
Most recently, we supported MCN on an exciting licensed collaboration with Hasbro, creating the marketing materials for a new Peppa Pig nappy range timed to coincide with the “birth” of Baby Evie. The challenge was bringing an iconic global brand into an established product range without disrupting the look and feel MCN's customers already loved. Hasbro approved the work with minimal amends, allowing the campaign to launch on time and in step with the wider Peppa Pig rollout.
Your product deserves to be seen.
Your brand should make that impossible to ignore.
How it works
Discover
We start by getting under the skin of your business - your goals, your audience, your competitors, and what success really looks like for you.
Define
From there, we shape a clear creative direction that’s aligned with where you’re headed, so every design decision has a reason behind it.
Design
This is where it comes to life. We develop your brand, website, pitch deck - whatever you need - and refine it collaboratively with your feedback until it’s right.
Deliver
We don’t just hand over files and disappear. We support you through implementation so you can launch with confidence across every touchpoint.
Children's product brands we've helped get seen
The children's market is one of the most emotionally driven out there - and one of the most competitive. Parents share what they love, but they also share what lets them down. We know how to scope work that's right-sized for founder-led businesses at every stage, from pre-launch to retail-ready, without cutting corners that'll cost you later. We're not here to create more than you need. We're here to help you build something you're proud of.
CLIENT RESULTS
Founders we’ve worked with say…
“Hubble has become an extension of our team – we can brief them quickly and get designs back promptly. They’ve supported us across social, pitch decks, packaging, illustration, web design and more. We wouldn’t hesitate to recommend Hubble to anyone looking to elevate and develop their brand.”
DAVE LAW | CO-FOUNDER, ZEEPY
"All the team at Hubble have been nothing short of amazing! They took my rebrand vision and elevated it beyond anything I could have imagined. From product packaging to our launch strategy and even a complete website overhaul, they handled every detail with creativity, professionalism, and genuine care."
STEPHANIE REVILL | FOUNDER, MCN
“What I really appreciated was how strategic their approach was. This wasn’t just about creating something that looked nice — it was about building a visual direction that made sense for our audience and could grow alongside the business, translating ideas into practical, usable assets.”
STACEY DENYER | TWINNING THREADS
FAQs
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We offer a full range of branding and graphic design services for children's product businesses, including brand identity, packaging design, website design, Amazon graphics, social media templates, email marketing, and pitch deck design. Whether you're launching a new product or scaling an existing brand, we can tailor our services to exactly what you need.
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Packaging is often the first physical touchpoint a parent has with your brand — and in retail, you have about two seconds to earn their attention. Great packaging communicates quality, safety, and personality simultaneously, and it's one of the highest-return investments a children's product brand can make. We design packaging that works in the real world, not just on a mood board.
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Yes — Amazon is where a huge proportion of children's product sales happen, and optimised imagery makes a significant difference to conversion. We design main images, infographic panels, and lifestyle imagery guidance that communicates your product's key features quickly and compellingly.
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We start with a clear understanding of who the primary decision-maker is and what motivates them — usually a parent driven by safety, quality, and value — and then layer in the emotional and visual elements that create connection for the child. The two don't have to be in conflict; the best children's brands manage both effortlessly, and that's what we aim to achieve.
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For most product businesses, yes — especially if you're planning to approach retailers, launch on Amazon, or build a community around your brand. First impressions in the children's market are hard to undo, and a strong brand from the outset makes everything downstream easier, from social media to press coverage to retail conversations.
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Look for an agency with experience across the full brand ecosystem — not just logo design, but packaging, digital, and marketing materials too. Children's product brands need consistency across a lot of different touchpoints, so working with one agency that understands the whole picture is more effective than piecing it together from different suppliers. A portfolio with real, launched brands in the space is a good sign.
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The best children's product brands work on two levels: they build trust with the parent making the buying decision, and they create genuine delight for the child using the product. That means every design choice — from colour and typography to packaging copy and website tone — needs to serve both audiences simultaneously. It's a balance that requires experience to get right.
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We start with a clear understanding of who the primary decision-maker is and what motivates them — usually a parent driven by safety, quality, and value — and then layer in the emotional and visual elements that create connection for the child. The two don't have to be in conflict; the best children's brands manage both effortlessly, and that's what we aim to achieve.