e50K
new brand identity
Elizabeth and Rachel needed a full branding strategy to effectively communicate the mission behind their new community-centred project e50K. Set up and run by a collective of military family members, e50K aims to provide an active voice and platform for those impacted by forces living. Their brand identity needed to be impactful, accessible, and ultimately easy to read and translate across multiple mediums.
“Hubble are utterly brilliant and words can not describe how amazing they are!”
— Rachael, e50K
The uplifting and aspirational branding we created for e50K has mass appeal and is inclusive of every demographic. The bold brand icon represents the 4 key areas of the business - each circle is assigned its own colour and overlaps to form a flower-like shape which represents fresh starts, growth, and a new bloom.
The flower and circle elements allow for plenty of pattern creation and were also used as standalone graphics throughout design elements.
The vibrant colour palette is warm and cheerful, and the design includes a bold sans serif font which is simple, easy to read, and sits well with the icon.
